The unprecedented upheavals that COVID-19 brought to the film industry.

The closure of cinemas during the pandemic (Photo by Secret Cinema)

The rise of streaming services, the closure of worldwide cinemas, the huge loss of the global box office, the disappearance of traditional theatrical windows, and the shutdown of film productions. 2020 was an unprecedented year for the whole film industry. While this pandemic isn’t the first in human history, the film industry has never struggled with anything on this scale before. Due to the pandemic, 2020 was a year overloaded with so much upheaval. For the film industry, let’s look at ten unbelievable record-breaking changes in 2020.

1. China supplanted the US as the world’s biggest box office market for the first time

Generally, Hollywood blockbusters dominate the moviegoer market. However, in 2020, China overtook the…


The “Sonic The Hedgehog” movie

Photo by Krists Luhaers on Unsplash

Marketing is the key to a film’s success.

A film wouldn’t be well-known without marketing. From a film finishing production to releasing in cinemas, it has to be intensely advertised like a product and attract the audience’s attention. Without a doubt, marketing is the main factor why a film is successful.

What six key elements are used in the biggest Hollywood studios to build a successful film marketing campaign?

Let’s explore the six elements and take the highest-grossing video game adaptation of all time — Sonic The Hedgehog.


The Highlights of Disney’s Successful Strategy And Upcoming Challenges.

Disney Plus

Disney acquires every Hollywood movie studio year by year, and then colonizes the Moon and Mars. In 2092, Disney makes the first faster than light travel and starts exploring the close star systems. The planets found by Disney are annexed into Disney Universe…In 2100, finally Disney announces new X-MEN movie.” — A guy who hilariously predicts Disney’s future by writing a timeline from 1995 to 2100.

At the end of 2019, Disney looked invincible. Disney (including Fox) not only won nearly 40% of the total box office in North America but…

Lynn Yuan

Film Marketing Professional working in a Hollywood film studio.

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